It is clear that Bali led the emerge of online marketing in Indonesia. It is obvious that Bali is home to most successful online entrepreneurs as well as most seasoned online marketing specialists in the country. Multi-million dollars of various products – from tourism to real estate – have been traded every year from Bali, online.
Those successful online marketing elites have gone through a lot of stressful experience. Just like in any other side of our life, their success was not achieved instantly in a blink. Just like anything else in our life, when you are short in financial capital you have to be prepared to spend more in other sides, brain, time, and energy.
It is widely known that one the most prominent factor of their success is SEO, the free way to drive tons of business leads from popular search engine, to our online shop. That is 100% correct. With successful SEO, we are not only getting visitors to our shop, those visitors need our merchandise.
Unfortunately as crowd of followers comes in expectation of slice of the fortune, most of them swept away in disappointment. Many of those who failed to secure their slot in online marketing success have spend their sweat on a finally successful SEO effort. But still, as they are getting flood of traffic into their websites, none of them buys.
I have been in online marketing for more than a decade, enough time to see those rises and falls. In my early days I was in fact struggling the same experience as well. The most prominent mistake in my view is that people believes that SEO is everything. A kind of “When you get your website floats to the first page of Google, you will start to get flood of dollars into your pocket”.
That believe is damn wrong. Online marketing is no difference in principle with brick and mortar business. Online marketing has SEO (and many other methods) to bring visitors into the online shop. Brick and mortar business has the same stage in different form, media advertising for example.
As you get flood of visitors hit your doorsteps, another critical step kicks in. You have to make them find what they need in your online shop, convinced that you are the right place to buy it, and pull their wallet. These process includes a lot of things, from the way you arrange and present the products in your website to competitive price.
Is SEO important, YES. But it is only one in a series of long and exhaustive process. Will you fail without it, maybe, but not necessarily. There are many other ways to drive traffic of visitors to a website, PPC, banner exchange, affiliate marketing, are just to name some.
I hope it gives you a better insight in relationship between SEO and Online Marketing.