Bali Care / Bali Tourism Blog

Holiday rental business has grown into commercial scale from its initial stage when wealthy villa owners wanted to get a little income to cover costs of maintaining their villas by renting them out whilst they were not occupying them. As time goes by, villa rental has grown into a maturity. Most Bali villas are no longer maintained by the owners’ maids, but professionally managed to offer the same service quality of five-star resorts. These days, many investors build private villas solely on commercial objective.

However, no matter how mature the service excellent has grew, private villas remains as private property of the owner which inherit personal taste and style of the owners. Professional management companies may be able to bring service excellent to certain high quality standard, but who could standardize people’s personal taste? In that very sense, getting consistent offerings like luxurious hotel chains is hard to achieve in villa rental industry.

This is the main reason why offline travel agents, selling their products through physical outlets, find it difficult to sell villa accommodation. Another reason is private villas only have one selling unit per property, compared to resort hotels which have hundreds of rooms to sell in one single property. Creating product package, preparing sales material, and similar efforts are not economically viable only to sell one selling unit per property.

Therefore so far private villas remains very dependent to online rental agents, featuring the villas in network of their business. Low cost of creating and managing websites makes online marketing fits the nature of one selling unit per property nature. In fact, once a website completed, the only costs on featuring a new villa is five minutes of time. “All of our business comes through website, and guests referred by happy clients, which initially came from our websites”, Wisna Wedhana of Private Leisure International, villa rental agents representing Bali and Thailand villas said.

Most of these rental agents got their business solely from their websites. In most cases, they never make any traditional advertising. “Website can reach everyone allover the globe at one cost. If you place an and on The New York Times, you will only reach people in New York. Imagine how much you have to spend if you want to reach the whole world”, the Chairman of Bali Villa Rental Association exposed the logic. No wonder why Bali SEO and Bali web design consultants are packed by villa rental clientele.