Bali Care / Bali Tourism Blog

In search of expansion beyond Bali as its initial market, Bali based holiday rental agency Private Leisure International (PLI) has started to expand its outreach toward the region by bringing villas in Phuket and Koh Samui into its portfolio. After two years it has recorded quite a significant success by gaining trusts from a handful owners of Phuket’s most luxurious holiday homes including those located in prestigious estates such as The Samsara, Ayara, and Laem Son.

To strengthen its market positioning in Phuket, the board of PLI invited the board of DwiBali to join their business trip to Phuket. Having the collaboration based on friendship, the trip was designed to combine leisure in addition to business objectives. “We are in leisure business so it makes sense to give ourselves chances to enjoy what we are offering,” said Wisna Wedhana, the Managing Partner of PLI.

The journey started from Penang, Malaysian tiny island which combines industry, European heritage, tropical beaches in a very nice package. Whilst both PLIs and DwiBalis agreed that Penang was not the right place for their business, they had all the reasons to agree that they were having a good time before hading up for a heart pumping action of F1 drivers in Malaysian Grand Prix at Sepang.

Their program in Phuket was led by PLI’s Phuket representative Chatrudee Chookeaw, a young energetic holiday property veteran who joined PLI since the first time it entered Phuket. From the picturesque Baan Talaefun where they stayed, site inspections and meetings were planned, executed, and evaluated. In addition to courtesy meetings with owners and representatives of luxury villas which have so far been happy clients of PLI, the program was also directed to acquiring newcomers into portfolio, especially low to mid end ones to fill the needs of their prospective clients.

“It is a potential market and we are keen to start joining PLI to expand our own business portfolio”, said Denny Widhana, the Director of DwiBali in their evaluation discussion in Singapore. At the end both PLI and DwiBali were looking toward a closer cooperation to strengthen market positioning in Phuket.